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Marketing for stump grinding companies

A fast, profitable add-on that most tree companies forget to sell.

Stump work comes two ways: the homeowner who had a tree removed by someone else and now wants the stump gone, and your own removal customer who was never asked. The first one searches Google and calls whoever lists stump grinding clearly. The second one is a text message you never sent.

  • “stump grinding near me”
  • “stump removal cost”
  • “stump grinder service”
  • “stump grinding cost”
  • “grind tree stump”
  • “stump removal service”
A worker operates a tree stump grinder
Photo by Zack Masters on Unsplash. Stock photo, not a client.

What we set up for stump grinding

  1. 1

    "Stump grinding" as its own service on your Google profile, with photos of the grinder and a finished, mulched spot.

  2. 2

    A stump grinding page on the site: how it works, what is left behind, how fast, a call button.

  3. 3

    An upsell text after every removal that offers to grind the stump while the crew is nearby.

  4. 4

    A price-range line on the page if you want one, so the homeowner books instead of calling five companies.

  5. 5

    A review request that mentions the stump work by name, so your profile shows up for stump searches.

  6. 6

    A simple note in the console on each removal job: stump yes or no, so the upsell text only goes where it makes sense.

All of it is part of the Never-Miss-A-Job System, Core plan, live in 7 days.

What missed calls cost

Missed calls a month

47

Jobs lost a month

18

Revenue lost a year

$163,000

Estimate only. Uses two published numbers: about 27% of calls to home-service businesses go unanswered, and under 3% of those callers leave a voicemail (Invoca). Your own numbers may differ, which is what the free audit checks.

Open the full calculator

Questions

I do not own a grinder. Should I still list it?

Only if you can deliver it, for example with a subcontractor you trust. The site and profile should only list what you really do.

Can the text include a price?

Yes, if you want it to. Many owners give a from-price per inch or a flat range. You approve the wording.

When does the upsell text go out?

After a removal job is marked done, on the day you choose. It is one text with a clear STOP line. We do not send a series.

Do you write the price on the stump page?

Only if you want a price. Some owners list a from-price per inch, others a minimum job fee. You choose and approve it.

Can people send photos of the stump?

Yes. The text-back and the form can ask for a photo and the stump diameter, which helps you quote before you drive out.

What if a customer wants the roots removed too?

Say so in your page copy and the form can ask. We write what you actually offer, and nothing more.

Is stump grinding worth its own page?

It is its own search on Google, so yes. A page about stump grinding gives the search something to match, and the call button turns the visit into a lead.

Can I sell stump work in the off season?

Yes. A seasonal text to past removal customers is a low-cost way to fill gaps in the calendar.

Other kinds of tree work

See what your stump grinding calls are missing

Free audit: an after-hours test call, a phone test of your site, a Google profile check. Scorecard in 24 hours.

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