Glossary

Tree service marketing, term by term

By Umair Nawaz, founder of Lirevon Updated October 25, 2026 How we check facts

199 terms you will meet when you fix your phone, your website and your Google profile. Each one is defined in a sentence you can quote, and each has its own page with the full explanation. Updated October 2026.

A2P 10DLC: A2P 10DLC is the US carrier registration system for business text messages sent from regular local phone numbers. This is a short explanation, not legal advice.; What is A2P 10DLC? Full meaning → Related page #
Accounts receivable: Accounts receivable is money that customers owe you for work you already finished and billed.; What is Accounts receivable? Full meaning → Related page #
Additional insured: An additional insured is another person or company added to your liability policy so they are covered for claims that come from your work.; What is Additional insured? Full meaning → Related page #
AEO (answer engine optimization): AEO, or answer engine optimization, means writing pages so that search engines and voice assistants can pull your short answer straight into their results.; What is AEO (answer engine optimization)? Full meaning → Related page #
Aerial lift: An aerial lift is any machine that raises a worker on a platform, such as a bucket truck or a lift mounted on tracks.; What is Aerial lift? Full meaning → Related page #
AI Overview: An AI Overview is a short AI-written summary that Google shows at the top of some search results, often with links to its sources.; What is AI Overview? Full meaning → Related page #
AI receptionist: AI receptionist is software that answers calls or texts for a business, gives basic information, and takes messages or offers a time to book, even when no one is free.; What is AI receptionist? Full meaning → Related page #
anchor text: Anchor text is the clickable words in a link, and it gives search engines a hint about what the linked page is about.; What is anchor text? Full meaning → Related page #
ANSI Z133: ANSI Z133 is the American national safety standard for tree care operations, such as climbing, rigging, chipping and working near power lines.; What is ANSI Z133? Full meaning → Related page #
Answer rate: Answer rate is the share of incoming calls to a business that a real person picks up, out of all the calls that come in during a set period.; What is Answer rate? Full meaning → Related page #
Arborist: Arborist is a trained tree care professional who plans and performs work on trees, including pruning, removal, tree health care and safety checks.; What is Arborist? Full meaning → Related page #
Average job value: Average job value is the typical amount a tree service earns from one completed job, found by dividing total job revenue by the number of jobs done.; What is Average job value? Full meaning → Related page #
Back cut: A back cut is the final cut made on the opposite side of the notch that frees the tree to fall, leaving the hinge intact.; What is Back cut? Full meaning → Related page #
backlink: A backlink is a link from another website to yours, and search engines often treat good ones as a sign that your site can be trusted.; What is backlink? Full meaning → Related page #
Bonding: Bonding is a guarantee from a third party that a contractor will finish a job or follow the rules, backed by money if they do not.; What is Bonding? Full meaning → Related page #
Booking link: Booking link is a web address that lets a customer pick a time for an estimate or job online, without calling. It can be sent by text or placed on a website.; What is Booking link? Full meaning → Related page #
Booking rate: Booking rate is the share of leads or calls that end with a booked estimate or job, found by dividing bookings by total leads in the same period.; What is Booking rate? Full meaning → Related page #
bounce rate: Bounce rate is the share of visits where a person lands on one page and leaves without doing anything else.; What is bounce rate? Full meaning → Related page #
Branch bark ridge: Branch bark ridge is the raised line of bark on the top of the joint where a branch meets the trunk.; What is Branch bark ridge? Full meaning → Related page #
Branch collar: Branch collar is the slightly swollen ring of tissue at the base of a branch where it joins the trunk or a larger limb.; What is Branch collar? Full meaning → Related page #
Break-even price: Break-even price is the lowest price for a job that covers all of its costs with no profit left over, found by adding direct costs and a share of overhead.; What is Break-even price? Full meaning → Related page #
Bucket truck: A bucket truck is a truck with a hydraulic boom and a platform that lifts a worker up to the tree, so no climbing is needed.; What is Bucket truck? Full meaning → Related page #
Buttress roots: Buttress roots are wide, thick roots at the base of a trunk that help hold a tree upright.; What is Buttress roots? Full meaning → Related page #
Cabling and bracing: Cabling and bracing is adding steel cables or rods to a tree to support weak branches or splits so it can be kept instead of removed.; What is Cabling and bracing? Full meaning → Related page #
Call forwarding: Call forwarding is a phone feature that sends calls made to a business number to another phone, such as an owner's cell or an office line, so the call can be answered elsewhere.; What is Call forwarding? Full meaning → Related page #
call recording: Call recording means saving the audio of phone calls so you can review them for training, quality and missed details.; What is call recording? Full meaning → Related page #
call routing: Call routing is the set of rules that decides where an incoming call goes, such as to the owner, an office, a crew phone or an AI receptionist.; What is call routing? Full meaning → Related page #
call to action (CTA): A call to action is the button or line that tells a visitor exactly what to do next, such as Call now or Get a free estimate.; What is call to action (CTA)? Full meaning → Related page #
Call tracking: Call tracking is a system that records each phone call to a business and shows where it came from, such as a specific ad, listing or website page.; What is Call tracking? Full meaning → Related page #
Cambium: Cambium is the thin layer of living cells just under the bark that makes new wood inward and new bark outward each year.; What is Cambium? Full meaning → Related page #
Canker: A canker is a sunken, dead or swollen patch on bark, branch or trunk, often caused by a fungus or bacteria.; What is Canker? Full meaning → Related page #
canonical URL: A canonical URL is the main web address you tell search engines to treat as the official version of a page.; What is canonical URL? Full meaning → Related page #
Canopy: Canopy is the layer of branches and leaves formed by the crowns of a tree or of many trees together.; What is Canopy? Full meaning → Related page #
Cash flow: Cash flow is the movement of money into and out of your business over time.; What is Cash flow? Full meaning → Related page #
Cavity: A cavity is a hollow in a trunk or limb where wood has rotted away or been damaged.; What is Cavity? Full meaning → Related page #
Central leader: A central leader is the single main upright stem that runs up the middle of a tree.; What is Central leader? Full meaning → Related page #
Certificate of insurance: A certificate of insurance (COI) is a one-page document from your insurance agent that proves what coverage you have and for how long.; What is Certificate of insurance? Full meaning → Related page #
Certified arborist: Certified arborist is a tree care professional who has passed an exam and holds a credential from the ISA, the International Society of Arboriculture.; What is Certified arborist? Full meaning → Related page #
Chainsaw chaps: Chainsaw chaps are cut-resistant leg guards that clog a saw chain if it touches the leg, giving time to stop.; What is Chainsaw chaps? Full meaning → Related page #
Change order: A change order is a written agreement to change the work or price of a job after it has been quoted.; What is Change order? Full meaning → Related page #
Chip truck: A chip truck is a truck with a tall open box that collects wood chips directly from the chipper and hauls them away.; What is Chip truck? Full meaning → Related page #
Chipper: A chipper is a machine that feeds branches through spinning blades and turns them into wood chips.; What is Chipper? Full meaning → Related page #
Chipper feed rollers: Chipper feed rollers are the powered rollers at the chute that pull branches into the blades at a steady pace.; What is Chipper feed rollers? Full meaning → Related page #
Chlorosis: Chlorosis is the yellowing of leaves caused by too little chlorophyll, often from a nutrient or soil problem.; What is Chlorosis? Full meaning → Related page #
Click-through rate: Click-through rate is the percentage of people who see an ad, listing or link and click it, found by dividing clicks by impressions and multiplying by 100.; What is Click-through rate? Full meaning → Related page #
Click-to-call: Click-to-call is a button or link on a website or online listing that starts a phone call with one tap, so a mobile visitor does not have to type or copy the number.; What is Click-to-call? Full meaning → Related page #
Climbing line: A climbing line is the main rope a tree climber uses to go up, move around and hang from in the tree.; What is Climbing line? Full meaning → Related page #
Climbing spikes: Climbing spikes are sharp metal points strapped to a climber's boots that bite into the trunk, used mainly on trees being removed.; What is Climbing spikes? Full meaning → Related page #
Close rate: Close rate is the percentage of estimates or quotes that turn into booked jobs, found by dividing the number of jobs won by the number of estimates given.; What is Close rate? Full meaning → Related page #
Codominant stems: Codominant stems are two or more trunks of about equal size that grow from the same spot and compete to be the main leader.; What is Codominant stems? Full meaning → Related page #
Commercial auto insurance: Commercial auto insurance covers trucks, chip trucks and trailers used for business, which regular personal car insurance often does not.; What is Commercial auto insurance? Full meaning → Related page #
Compartmentalization: Compartmentalization is a tree's way of walling off a wound so decay stays in one area and does not spread.; What is Compartmentalization? Full meaning → Related page #
Conifer: A conifer is a tree that makes seeds in cones and usually has needles or scale-like leaves.; What is Conifer? Full meaning → Related page #
Conk: A conk is the hard, shelf-like body of a wood-decay fungus that grows on a trunk, branch or stump.; What is Conk? Full meaning → Related page #
Conventional notch: A conventional notch is a wedge cut with a flat bottom and a sloped top that guides a tree to fall in a set direction.; What is Conventional notch? Full meaning → Related page #
Conversion rate: Conversion rate is the share of visitors who take a wanted action, such as calling, texting or booking, out of all the people who saw the page or ad.; What is Conversion rate? Full meaning → Related page #
conversion tracking: Conversion tracking is the setup that counts useful actions on your site or ads, such as calls, form fills and booked estimates.; What is conversion tracking? Full meaning → Related page #
Core Web Vitals: Core Web Vitals are three measurements Google uses to judge how fast, stable and responsive a page feels to a real visitor.; What is Core Web Vitals? Full meaning → Related page #
Cost per lead: Cost per lead is the amount a business spends on marketing to get one new lead, found by dividing total marketing spend by the number of leads it produced.; What is Cost per lead? Full meaning → Related page #
Crane load chart: A crane load chart is a table that shows how much weight a crane can lift at each boom length and distance from the machine.; What is Crane load chart? Full meaning → Related page #
Crane pick: A crane pick is one lift of a tree section or log by a crane, from the moment it is cut to the moment it is set down.; What is Crane pick? Full meaning → Related page #
Crew-hour: Crew-hour is one hour of work by one person on a crew, used to measure labor. A three-person crew working two hours uses six crew-hours.; What is Crew-hour? Full meaning → Related page #
Critical root zone: Critical root zone is the area around a trunk that holds the roots a tree needs to stay healthy and stable.; What is Critical root zone? Full meaning → Related page #
Crown: Crown is the upper part of a tree made of branches, twigs and leaves, growing from the trunk.; What is Crown? Full meaning → Related page #
Crown reduction: Crown reduction is a pruning method that makes a tree's top smaller by cutting branches back to side branches, instead of topping.; What is Crown reduction? Full meaning → Related page #
Customer lifetime value: Customer lifetime value is the total profit a business expects to earn from one customer over the whole relationship, including repeat jobs and referrals.; What is Customer lifetime value? Full meaning → Related page #
Day rate: Day rate is the amount a crew or piece of equipment costs for one full working day, used to price jobs and to decide whether to rent or hire.; What is Day rate? Full meaning → Related page #
DBH: DBH, short for diameter at breast height, is the width of a tree trunk measured about 4.5 feet above the ground.; What is DBH? Full meaning → Related page #
Deciduous tree: A deciduous tree is a tree that drops all its leaves each year, usually in fall.; What is Deciduous tree? Full meaning → Related page #
Deductible: A deductible is the amount you pay yourself on a claim before your insurance starts to pay.; What is Deductible? Full meaning → Related page #
Defoliation: Defoliation is the loss of leaves from a tree outside the normal fall drop, often caused by insects, disease or weather.; What is Defoliation? Full meaning → Related page #
Deposit: A deposit is a part of the job price paid by the customer before work starts to hold the date and cover early costs.; What is Deposit? Full meaning → Related page #
Dieback: Dieback is the slow death of twigs and branches starting at the tips and moving back toward the trunk.; What is Dieback? Full meaning → Related page #
Directional felling: Directional felling is cutting down a tree so it lands in a chosen spot, using notch, hinge, wedges and sometimes ropes.; What is Directional felling? Full meaning → Related page #
Dispatch: Dispatch is the process of assigning jobs to crews, deciding who goes where, when and with which equipment, usually from one central schedule.; What is Dispatch? Full meaning → Related page #
Drip line: Drip line is the imaginary circle on the ground under the outer tips of a tree's branches.; What is Drip line? Full meaning → Related page #
Drop zone: A drop zone is the marked area on the ground where cut branches and wood are expected to fall, kept clear of people.; What is Drop zone? Full meaning → Related page #
dynamic number insertion: Dynamic number insertion is a call tracking method that shows each website visitor a different phone number based on where they came from.; What is dynamic number insertion? Full meaning → Related page #
E-E-A-T: E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness, the qualities Google looks for when judging whether content can be relied on.; What is E-E-A-T? Full meaning → Related page #
Epicormic sprouts: Epicormic sprouts are thin shoots that grow from buds on the trunk or old branches, often after stress or heavy pruning.; What is Epicormic sprouts? Full meaning → Related page #
Estimate: Estimate is the price quote a tree service gives a customer for a job, often after looking at the trees on site, before the customer agrees to the work.; What is Estimate? Full meaning → Related page #
Evergreen tree: An evergreen tree is a tree that keeps green leaves or needles all year and replaces them gradually.; What is Evergreen tree? Full meaning → Related page #
Excurrent form: Excurrent form is a tree shape with one strong central trunk and side branches, like a pine or spruce.; What is Excurrent form? Full meaning → Related page #
Experience modification rate: An experience modification rate (EMR) is a number that raises or lowers your workers' comp cost based on your past claims compared with similar companies.; What is Experience modification rate? Full meaning → Related page #
FAQPage schema: FAQPage schema is structured data that marks up the questions and answers on a page so search engines and AI tools can read each one separately.; What is FAQPage schema? Full meaning → Related page #
Fixed cost: A fixed cost is an expense that stays about the same each month no matter how many jobs you do.; What is Fixed cost? Full meaning → Related page #
Follow-up sequence: Follow-up sequence is a planned series of messages sent to a lead over several days or weeks, such as texts or emails, to keep the conversation going until they book or say no.; What is Follow-up sequence? Full meaning → Related page #
Form 1099: Form 1099 is a US tax form a business sends to contractors it paid, to report what they earned.; What is Form 1099? Full meaning → Related page #
Friction device: A friction device is a tool, often a post or wrap fixed near the base of a tree, that lets a worker control a rope while lowering heavy wood.; What is Friction device? Full meaning → Related page #
General liability insurance: General liability insurance pays for damage or injury your work causes to other people or their property.; What is General liability insurance? Full meaning → Related page #
GEO (generative engine optimization): GEO, or generative engine optimization, is the work of making your website easy for AI assistants to understand, trust and quote when someone asks them a question.; What is GEO (generative engine optimization)? Full meaning → Related page #
Girdling root: A girdling root is a root that circles the trunk or another root and slowly squeezes it.; What is Girdling root? Full meaning → Related page #
Google Business Profile: Google Business Profile is the free listing that shows a business's name, phone number, hours, photos and reviews on Google search results and on Google maps.; What is Google Business Profile? Full meaning → Related page #
Google Local Services Ads: Google Local Services Ads are paid listings shown at the top of Google search results for some home-service businesses, where the business typically pays per lead instead of per click.; What is Google Local Services Ads? Full meaning → Related page #
Google Search Console: Google Search Console is a free Google tool that shows which searches bring people to your site and whether Google has any problems reading it.; What is Google Search Console? Full meaning → Related page #
Grapple truck: A grapple truck is a truck with a hydraulic arm and claw that picks up logs and brush and loads them without hand lifting.; What is Grapple truck? Full meaning → Related page #
Gross margin: Gross margin is the share of revenue left after paying direct job costs, such as crew labor, equipment, fuel and disposal, but before overhead.; What is Gross margin? Full meaning → Related page #
Ground protection mats: Ground protection mats are heavy boards or panels laid on a lawn or driveway to spread the weight of trucks, cranes and chippers.; What is Ground protection mats? Full meaning → Related page #
Hardwood: Hardwood is wood from broadleaf trees such as oak, maple and hickory, usually dense and slow to burn.; What is Hardwood? Full meaning → Related page #
Hazard tree: Hazard tree is a tree with a defect or condition that is likely to fail and cause harm to people or property, such as a split trunk, heavy decay or a sudden lean.; What is Hazard tree? Full meaning → Related page #
Heartwood: Heartwood is the older, inner wood of a trunk that no longer carries water but gives the tree strength.; What is Heartwood? Full meaning → Related page #
Hinge wood: Hinge wood is the strip of uncut wood left between the notch and the back cut that steers a falling tree.; What is Hinge wood? Full meaning → Related page #
Humboldt notch: A Humboldt notch is a less common face cut, shaped differently from the conventional and open-face notches, and only trained cutters should use it.; What is Humboldt notch? Full meaning → Related page #
Included bark: Included bark is bark that gets trapped between two stems or branches growing close together, forming a weak joint.; What is Included bark? Full meaning → Related page #
Independent contractor: An independent contractor is a person who works for themselves and is paid per job, not an employee of your company.; What is Independent contractor? Full meaning → Related page #
Inland marine insurance: Inland marine insurance covers movable equipment, such as chippers, stump grinders and tools, while they are at job sites or in transit.; What is Inland marine insurance? Full meaning → Related page #
Insurance premium: An insurance premium is the price you pay, monthly or yearly, to keep an insurance policy active.; What is Insurance premium? Full meaning → Related page #
internal link: An internal link is a link from one page of your website to another page on the same site.; What is internal link? Full meaning → Related page #
IVR (phone menu): IVR, short for interactive voice response, is the automatic phone menu that says things like press 1 for estimates.; What is IVR (phone menu)? Full meaning → Related page #
Job costing: Job costing is tracking all the labor, equipment, fuel, disposal and other costs of one job to see if you made money.; What is Job costing? Full meaning → Related page #
Job hazard analysis: A job hazard analysis is a written check of each step of a job to spot dangers and decide how to control them before work begins.; What is Job hazard analysis? Full meaning → Related page #
JSON-LD: JSON-LD is the most common format for adding structured data to a web page, written as a small block of code that visitors never see.; What is JSON-LD? Full meaning → Related page #
keyword: A keyword is a word or phrase people type or say into a search engine, such as tree removal near me.; What is keyword? Full meaning → Related page #
knowledge panel: A knowledge panel is the information box Google shows on the side or top of results about a business, person or place.; What is knowledge panel? Full meaning → Related page #
landing page: A landing page is a web page built for one goal, such as getting a visitor to request a quote, and it is where ad or search clicks arrive.; What is landing page? Full meaning → Related page #
Lanyard: A lanyard is a short, strong rope or strap that clips a climber to the tree so both hands are free to work.; What is Lanyard? Full meaning → Related page #
large language model (LLM): A large language model is an AI system trained on huge amounts of text that can read, write and answer questions in everyday language.; What is large language model (LLM)? Full meaning → Related page #
Lead: Lead is a person or household that has shown interest in a business's service, for example by calling, texting or filling in a form, but has not yet booked or paid.; What is Lead? Full meaning → Related page #
Lead response time: Lead response time is the amount of time between a new lead contacting a business and the business making its first reply, whether by call, text or email.; What is Lead response time? Full meaning → Related page #
Lead source: Lead source is the place where a lead first came from, such as a Google search, a referral, a paid ad, a yard sign or a website form.; What is Lead source? Full meaning → Related page #
Lift plan: A lift plan is a short written plan for a crane job that lists the loads, the crane position, the landing zone and the safety steps.; What is Lift plan? Full meaning → Related page #
Local citation: Local citation is a mention of a business's name, address and phone number on another website, such as a directory, a map listing or a review site.; What is Local citation? Full meaning → Related page #
Local SEO: Local SEO is the work of helping a business show up in search results when people nearby look for its services, such as tree removal in a particular town.; What is Local SEO? Full meaning → Related page #
LocalBusiness schema: LocalBusiness schema is structured data that tells search engines your business name, phone, service area, hours and type in a standard format.; What is LocalBusiness schema? Full meaning → Related page #
long-tail keyword: A long-tail keyword is a longer, more specific search phrase, such as how much to remove a dead oak tree near a house.; What is long-tail keyword? Full meaning → Related page #
Map pack: Map pack is the short list of local business listings, shown with a map, that Google often places near the top of search results for searches that have a local meaning.; What is Map pack? Full meaning → Related page #
Markup: Markup is the amount added to a job's direct cost to set its selling price, usually shown as a percentage of cost, such as 40 percent over cost.; What is Markup? Full meaning → Related page #
meta description: A meta description is the short summary under a page title in search results, written to help people decide to click.; What is meta description? Full meaning → Related page #
Minimum approach distance: Minimum approach distance is the closest a worker or tool may get to an energized power line, set by safety rules.; What is Minimum approach distance? Full meaning → Related page #
Missed-call text-back: Missed-call text-back is a tool that automatically sends a text message to a caller whose call went unanswered, so the customer hears from the business within moments.; What is Missed-call text-back? Full meaning → Related page #
mobile-first indexing: Mobile-first indexing means Google mainly uses the phone version of your website to decide how to list and rank it.; What is mobile-first indexing? Full meaning → Related page #
Mycorrhizae: Mycorrhizae are helpful fungi that live on or in tree roots and help the tree take in water and nutrients.; What is Mycorrhizae? Full meaning → Related page #
NAP consistency: NAP consistency is keeping a business's name, address and phone number exactly the same across every website and listing that mentions it.; What is NAP consistency? Full meaning → Related page #
Near miss: A near miss is an event that could have hurt someone or damaged property but did not.; What is Near miss? Full meaning → Related page #
Net 30: Net 30 means the customer has 30 days after the invoice date to pay in full.; What is Net 30? Full meaning → Related page #
Net margin: Net margin is the share of total revenue kept as profit after every cost of running the business, including overhead, has been paid.; What is Net margin? Full meaning → Related page #
Notch cut: A notch cut is a wedge cut in the side of a tree, made on the side it should fall toward, to aim the fall.; What is Notch cut? Full meaning → Related page #
Open-face notch: An open-face notch is a wide face cut, usually around 70 degrees or more, that stays open longer so the hinge holds as the tree falls.; What is Open-face notch? Full meaning → Related page #
Opt-out (STOP): Opt-out (STOP) is the way a person tells a business to stop sending text messages, usually by replying STOP, after which the business should not text that number again.; What is Opt-out (STOP)? Full meaning → Related page #
organic traffic: Organic traffic is the visitors who reach your website by clicking an ordinary search result, not a paid ad.; What is organic traffic? Full meaning → Related page #
OSHA: OSHA is the US federal agency that sets and enforces workplace safety rules for employers.; What is OSHA? Full meaning → Related page #
Outriggers: Outriggers are extendable legs on a crane or bucket truck that spread the weight and keep the machine level and steady.; What is Outriggers? Full meaning → Related page #
Overhead: Overhead is the ongoing cost of running a business that is not tied to one job, such as insurance, office costs, phone plans, software and vehicle payments.; What is Overhead? Full meaning → Related page #
page speed: Page speed is how fast a web page loads and becomes usable, and slow pages lose visitors before they ever call.; What is page speed? Full meaning → Related page #
Payroll tax: Payroll tax is the tax withheld from employee pay plus the matching tax the employer pays on wages.; What is Payroll tax? Full meaning → Related page #
Personal protective equipment: Personal protective equipment (PPE) is the gear a worker wears to prevent injury, such as a helmet, eye and ear protection and chainsaw chaps.; What is Personal protective equipment? Full meaning → Related page #
Pipeline: Pipeline is the list of leads and jobs a business is working on, organized by stage, such as new lead, estimate given, booked, completed and paid.; What is Pipeline? Full meaning → Related page #
Pole saw: A pole saw is a saw on a long pole that cuts high limbs from the ground, so the worker does not need to climb.; What is Pole saw? Full meaning → Related page #
Progress payment: A progress payment is a partial payment made as a long job moves along, instead of one payment at the end.; What is Progress payment? Full meaning → Related page #
Proposal: Proposal is a written offer that describes the work, the price, the timeline and the terms, sent to a customer after the estimate and before the job starts.; What is Proposal? Full meaning → Related page #
Reactivation campaign: Reactivation campaign is a set of messages sent to past customers or old leads to invite them back for a new job, a trim or a seasonal check.; What is Reactivation campaign? Full meaning → Related page #
Response time: Response time is the average delay before a business answers any customer contact, such as a call, text, email or web form, measured from the moment it arrives.; What is Response time? Full meaning → Related page #
Return on ad spend: Return on ad spend, or ROAS, is the revenue earned for each dollar spent on advertising, found by dividing ad-driven revenue by the ad cost.; What is Return on ad spend? Full meaning → Related page #
Review gating: Review gating is showing a review request only to happy customers and steering unhappy ones to a private form. It is against Google's review policy.; What is Review gating? Full meaning → Related page #
Review request: Review request is a message asking a happy customer to leave a review of the business, usually sent by text or email with a direct link to the review page.; What is Review request? Full meaning → Related page #
Review velocity: Review velocity is how often a business receives new reviews over time, measured as new reviews per week or month, and it shows whether a profile looks active and current.; What is Review velocity? Full meaning → Related page #
Rigging: Rigging is the use of ropes, blocks, slings and friction devices to lower cut tree pieces to the ground in a controlled way.; What is Rigging? Full meaning → Related page #
Rigging block: A rigging block is a pulley used in a tree to change the direction of a rope and reduce strain while lowering cut pieces.; What is Rigging block? Full meaning → Related page #
Rigging point: A rigging point is the strong spot in a tree, often a high, solid union, where a rope or block is anchored to lower cut wood.; What is Rigging point? Full meaning → Related page #
robots.txt: Robots.txt is a small file on your website that tells search engine crawlers which parts of the site they may or may not visit.; What is robots.txt? Full meaning → Related page #
Root flare: Root flare is the widened base of a trunk where it meets the roots at the soil line.; What is Root flare? Full meaning → Related page #
Sales tax on services: Sales tax on services is a state or local tax that some places charge on tree work, and the rules differ widely by location.; What is Sales tax on services? Full meaning → Related page #
Sapwood: Sapwood is the younger, outer wood of a trunk that carries water from the roots up to the leaves.; What is Sapwood? Full meaning → Related page #
Scaffold branch: A scaffold branch is one of the main permanent limbs that form the framework of a tree's crown.; What is Scaffold branch? Full meaning → Related page #
Schema markup: Schema markup is hidden code on a web page that labels its content, such as the business name, services and reviews, so search engines can read it more clearly.; What is Schema markup? Full meaning → Related page #
Scope of work: A scope of work is a clear description of exactly what the job includes and does not include.; What is Scope of work? Full meaning → Related page #
search impressions: Search impressions are the number of times your page or listing appeared in search results, whether or not anyone clicked.; What is search impressions? Full meaning → Related page #
search intent: Search intent is the reason behind a search, such as wanting to learn, compare, find a nearby business or hire someone right now.; What is search intent? Full meaning → Related page #
Service area: Service area is the set of towns, counties or zip codes where a tree service is willing and able to work, usually listed on a website or Google Business Profile.; What is Service area? Full meaning → Related page #
Service area business: Service area business is a business that travels to customers instead of serving them at a shop, and on Google it can list the areas it serves while hiding its street address.; What is Service area business? Full meaning → Related page #
sitemap: A sitemap is a file that lists the pages of your website so search engines can find and read all of them.; What is sitemap? Full meaning → Related page #
Skid steer: A skid steer is a small, powerful loader that moves logs, brush and dirt and can carry attachments such as grapples or grinders.; What is Skid steer? Full meaning → Related page #
Softwood: Softwood is wood from conifers such as pine, spruce and fir, usually lighter and quicker to burn.; What is Softwood? Full meaning → Related page #
Speed to lead: Speed to lead is the practice of contacting a new lead as quickly as possible after they reach out, based on the idea that the first business to reply often wins the job.; What is Speed to lead? Full meaning → Related page #
structured data: Structured data is extra code on a web page that tells search engines and AI tools exactly what the page is about, such as your business, services or FAQs.; What is structured data? Full meaning → Related page #
Stump grinder: A stump grinder is a machine with a spinning, toothed wheel that chews a tree stump into small wood chips below ground level.; What is Stump grinder? Full meaning → Related page #
Stump grinder cutting wheel: The cutting wheel of a stump grinder is the round, tooth-covered disc that spins and cuts the stump into chips.; What is Stump grinder cutting wheel? Full meaning → Related page #
Stump grinding: Stump grinding is a service that uses a machine to grind a tree stump below ground level, leaving wood chips and a flat area that can be planted or built on.; What is Stump grinding? Full meaning → Related page #
Sucker: A sucker is a shoot that grows up from the roots or the base of a tree, away from the main trunk.; What is Sucker? Full meaning → Related page #
Tag line: A tag line is a rope tied to a piece being lowered or lifted so a worker on the ground can steer it away from people and property.; What is Tag line? Full meaning → Related page #
Tailgate safety meeting: A tailgate safety meeting is a short talk with the crew before work starts, covering the hazards of that day's job.; What is Tailgate safety meeting? Full meaning → Related page #
TCPA: TCPA is the Telephone Consumer Protection Act, a US federal law with rules for calls and texts to consumers, including when permission is needed. This is a short explanation, not legal advice.; What is TCPA? Full meaning → Related page #
Text-back number: Text-back number is a phone number that can receive and send text messages, used so a business can reply to customers by text, including when a call is missed.; What is Text-back number? Full meaning → Related page #
Text-to-pay: Text-to-pay is a way for a business to send a payment request by text message, so the customer can pay by card through a secure link on their phone.; What is Text-to-pay? Full meaning → Related page #
Three-cut method: The three-cut method is the standard way to remove a branch: an undercut, a top cut further out, then a final cut at the branch collar.; What is Three-cut method? Full meaning → Related page #
Throw line: A throw line is a light cord with a small weight, thrown over a high branch to pull a climbing rope into the tree.; What is Throw line? Full meaning → Related page #
title tag: A title tag is the clickable headline of a web page in search results, and it tells search engines and people what the page is about.; What is title tag? Full meaning → Related page #
Tree risk assessment: Tree risk assessment is a structured check of a tree's condition, its targets and its site, used to judge how likely it is to fail and what harm it could cause.; What is Tree risk assessment? Full meaning → Related page #
Umbrella insurance: Umbrella insurance is extra liability coverage that adds more limit on top of your main policies.; What is Umbrella insurance? Full meaning → Related page #
Upsell: Upsell is offering a customer an extra or higher-value service that fits their need, such as stump grinding or a follow-up trim, during the same visit or quote.; What is Upsell? Full meaning → Related page #
Variable cost: A variable cost is an expense that rises or falls with the number of jobs you do, such as fuel, dump fees and blades.; What is Variable cost? Full meaning → Related page #
Voice AI: Voice AI is software that can hold a spoken conversation over the phone, understanding what a caller says and replying with a generated voice.; What is Voice AI? Full meaning → Related page #
Voicemail drop-off: Voicemail drop-off is when a caller reaches voicemail and hangs up without leaving a message, which means the business loses the lead without knowing who called.; What is Voicemail drop-off? Full meaning → Related page #
Web lead: Web lead is a potential customer who contacts a business through its website, usually by a quote form, chat box or request button, instead of by phone.; What is Web lead? Full meaning → Related page #
Workers' compensation: Workers' compensation is insurance that pays medical bills and part of lost wages when an employee is hurt on the job.; What is Workers' compensation? Full meaning → Related page #
Working capital: Working capital is the cash a business has available to run day to day, after paying short-term bills.; What is Working capital? Full meaning → Related page #
Wound wood: Wound wood is the ring of new tissue a tree grows around a wound to close it over time.; What is Wound wood? Full meaning → Related page #
Written estimate: A written estimate is a document that lists the work, the price and the terms before a tree job begins.; What is Written estimate? Full meaning → Related page #
Xylem and phloem: Xylem and phloem are the two tissue systems that move water up and sugars through a tree.; What is Xylem and phloem? Full meaning → Related page #

Questions people ask

What is the Lirevon glossary?

It is a plain-English list of terms US tree service owners meet in marketing, phones, pricing, insurance, safety and tree work. Each term has a one-sentence definition and its own page.

What is a missed-call text-back?

It is an automatic text sent to a caller you did not answer, usually within about 30 seconds, so the caller gets a reply and can book an estimate.

What is A2P 10DLC?

It is the US carrier registration for business text messages sent from regular local numbers. This is a short explanation, not legal advice.

What is the map pack?

It is the group of three local businesses Google shows on a map near the top of search results. A complete Google Business Profile and good reviews help your chances.

What does speed to lead mean?

It is how quickly a new lead gets a first reply. A fast reply matters because callers who do not hear back often move on to the next company.

What is DBH on a tree?

DBH is diameter at breast height, the width of the trunk measured about 4.5 feet above the ground. Arborists use it to size a tree and to help estimate a job.

What is a crown reduction?

It shortens and thins the top of a tree by cutting branches back to suitable side branches. It is different from topping, which cuts branches back to stubs and can harm the tree.

What is a certificate of insurance?

It is a document from your insurer that shows the coverage you carry. Property managers and commercial clients often ask for one. This is a short explanation, not insurance advice.

Is the glossary legal or insurance advice?

No. Where a term touches law or insurance, the page gives a short explanation, not legal advice. Ask a lawyer or your insurance agent about your own case.

Can I suggest a term to add?

Yes. Email us and we will add it. You can quote any definition if you link to its page.

Look up the terms above: missed-call text-back, map pack, DBH and crown reduction. For tree facts, browse tree species, tree problems and tree care by state, or read short answers and our offers.

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Missing a term?

Email hello@lirevon.com and we will add it. Quote any definition with a link to its page.

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