Lead source ROI tracker

It is where a new customer found you: your Google Business Profile, your website, a referral from a past customer, paid ads, door hangers, yard signs, a property manager and so on. Each one costs you money, time or both, so it helps to know which ones bring paying jobs.

Ask every new caller or form lead "How did you hear about us?" and write the answer in your lead list or job software. Use the same short names every time, like "Google profile" or "Door hangers". After a month or two you will have real numbers to put in this tracker.

Cost per lead counts every call, text or form, even the ones that never book. Cost per job counts only the jobs you won. A source with cheap leads can still have an expensive cost per job if most of those leads are price shoppers or outside your area.

Count the money you paid for it in the period: ad spend, printing and delivery for door hangers, website hosting and upkeep, a referral reward you paid out. If you want, add the cost of your own or your team's time. Just use the same rule for every source so they compare fairly.

If spend is zero, cost per lead and cost per job show as $0 and return shows as "no spend". That is fine. It tells you referrals are worth protecting, for example with a simple referral thank-you and a review request after every job.

Use the same period for every row. A month is quick but can be noisy. Three months, or one full season, gives steadier numbers. Big tree jobs can take weeks from first call to payment, so count revenue from jobs the leads turned into, even if they were paid a bit later.

Return on spend uses revenue, and revenue still has to pay your crew, fuel, dump fees and equipment. Gross margin is the share of revenue left after those job costs. The tracker uses it to give a rough profit after marketing for each source. It is your number, so use your own books.

Only in this browser on this device. Nothing you type is sent to Lirevon or anyone else. If you clear your browser data or switch devices, it is gone, so use the CSV download to keep a copy or open it in a spreadsheet.

Yes. The five starting rows are only examples. Rename them, remove the ones you do not use and add rows for things like yard signs, a home show or a property manager. The tracker holds up to 20 rows.

Look at cost per job and profit after marketing, not only lead count. Put more into sources that win jobs at a cost you are happy with, and fix or cut the rest. Also check how many calls you miss: a lead you never answer cannot become a job, whatever the source.

It compares the money a lead source brought in with the money you spent on it. If a source brought in more revenue than it cost, the return is above 1 to 1. The tracker shows it for each source from the numbers you enter.