What should the About page on a tree service website say?

Many visitors check the About page before they call, so make it count. People want to know who will show up at their house.

Open with a short plain statement: your company name, the towns you serve and the main services you offer.

Add the people. Name the owner, show a real photo of the crew, and say how long you have been working in the area. Keep it true; if you are new, say so. New is fine.

Cover trust items that are real: insurance, any license your state or city requires, and any training if you hold it. Link to proof when you can. Never list a license or award you do not have.

Say how you work. Describe what happens from the first call to cleanup, in a few short steps.

Show proof with real job photos and, if you have them, real reviews with permission. Do not post made-up reviews or quotes.

Mention your values in plain words, such as safety, showing up on time and clear written quotes. Skip empty phrases like best in town.

End with the next step: a phone button, a text link and a form. Add your business name, area and phone in the same style as on Google. Our website guide lists the other pages to build.