Glossary term
What is Opt-out (STOP)?
Short answer
Opt-out (STOP) is the way a person tells a business to stop sending text messages, usually by replying STOP, after which the business should not text that number again.
Opt-out (STOP), explained for tree service owners
Anyone who receives your texts should be able to stop them easily. The common method is to reply STOP, and good texting systems record this and block further messages automatically. Honoring it quickly protects your reputation and helps you stay in line with carrier and legal expectations. For a tree service sending missed-call texts, follow-ups or review requests, include a short line explaining how to stop. Never ignore a STOP reply, and never try to get around it. Respecting it keeps customers' trust and your messages out of spam filters.
Related terms
- TCPA
TCPA is the Telephone Consumer Protection Act, a US federal law with rules for calls and texts to consumers, including when permission…
- Text-to-pay
Text-to-pay is a way for a business to send a payment request by text message, so the customer can pay by card through a secure link on…
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