Free tool
Service area planner
By Umair Nawaz, founder of Lirevon Updated How we test tools
List the towns or ZIP codes you serve and how long the drive is from your base. Set your zones, your minimum job and your travel-charge rule. You get zones for every town, a service-area paragraph for your website, a list for your Google Business Profile, a travel-charge table and an order for building town pages. No map needed: you type the drive times.
Related: Service area business · Local SEO guide · Travel cost calculator · For growing tree companies.
1. Your base
2. Towns or ZIP codes you serve
One-way drive time from your base, in minutes, at the hour your crew usually leaves. The towns below are samples to show how it works. Replace them with yours.
3. Zones (drive minutes, one way)
4. Minimum job and travel charge
Your zones
Service area
| Town / ZIP | Drive | Zone | Travel charge | Smallest job* |
|---|
*Smallest job = your minimum job value + the travel charge for that town. Estimates built from the numbers entered. Drive times are yours, not measured.
Service-area paragraph for your website
A starting draft. Edit it in your own words before you use it.
Google Business Profile service areas
Closest towns first, declined towns left out. Service-area businesses usually hide their street address on Google and list the towns or ZIP codes they serve instead. Google limits how many areas you can add and how far they should reach, and these limits change, so check Google's current Business Profile help page before you add them. If you must cut, cut from the bottom.
Travel-charge table
| One-way drive | Travel charge | Smallest job |
|---|
Suggested order for town pages
Order: core zone first, then standard, then extended. Inside a zone, "more work wanted" towns come first, then the shortest drive. Build one page at a time, and only when you have something real to say about that town.
How the planner works
- Zone: a town is core if its one-way drive is at or under your core limit, standard if at or under the standard limit, extended if at or under the extended limit, and decline if it is further.
- Travel minutes = one-way drive time, or two times it if you chose round trip.
- Travel charge = number of started blocks past your free minutes × your charge per block. With 30 free minutes, 15-minute blocks and $25 a block, a 40-minute drive is 10 minutes over, which is one started block: $25.
- Smallest job = your minimum job value + that town's travel charge.
- Google list and website paragraph use every town that is not declined, closest first, with repeated names removed.
- Town page order = home base first, then by zone, then "more work wanted", then shortest drive.
Questions about service areas
How far should a tree service travel for a job?
There is no one right answer. It depends on your crew cost per hour, how full your schedule is and how big the job is. A good rule is to take any job close to home, take bigger jobs further out, and say no to small jobs far away. This tool sorts your towns into zones by drive time so you can set that rule once and use it on every call.
Should I use drive time or miles for my service area?
Drive time. Your crew is paid by the hour, not by the mile, and traffic, bridges and back roads change how long a trip takes. Use the drive time at the hour your trucks usually leave, not at 2 a.m.
What should go in my core zone?
The towns you can reach quickly and want the most work in. These are where you put your ads, your yard signs and your first town pages. Most owners want to fill their schedule from the core zone first.
How do I charge for travel without losing the job?
Make the rule simple and say it early. For example: no travel charge within 30 minutes, then a flat fee for each 15 minutes after that. You can show it as its own line on the quote or build it into a higher minimum for far towns. This tool works out the charge for each town from your own rule.
Should I hide my address on my Google Business Profile?
If customers do not come to your yard or office, Google asks service-area businesses to hide the address and list the areas they serve instead. If you do have a place customers visit, you can show it and add service areas too. Check Google's current Business Profile help pages, as the rules change.
How many service areas can I add on Google?
Google sets a limit on how many areas you can list and asks that they stay within a reasonable drive of your base. The limit has changed over time, so check Google's current help page. This tool puts your closest towns first, so if you have to cut the list, you cut from the far end.
Should I list towns or ZIP codes?
Most owners list towns or cities, because that is how customers search ("tree removal in Oak Hill"). ZIP codes can help where one town name covers a very large area or where you only serve part of a city. You can type either into this tool.
Do I need a separate page for every town?
No. Start with the towns you most want work in and write a real page for each one: jobs you have done there, common trees, local permit or HOA rules you know of, and photos. Many near-copy pages made only to rank for town names add little for visitors, and Google may treat them as low value. This tool gives you an order to build them in.
What should I say to a caller outside my area?
Be quick and kind. Thank them, say you do not cover their town, and if you can, point them to someone who does. A fast, polite no is better than a callback that never comes. Our call script builder can help you write it.
Is anything I type sent to Lirevon?
No. Everything runs in your browser. Your towns and settings are only kept in this browser on this device so the form is filled in next time. Clear your browser data to remove them.
A clear area needs answered calls
Know where you work. Then catch every call from there.
Lirevon sets up missed-call text-back, an AI receptionist, follow-ups, review requests and a Google Business Profile tune-up for tree companies, so the calls from your best towns turn into booked jobs.