Free tool
Local keyword planner
By Umair Nawaz, founder of Lirevon Updated How we test tools
Pick your services, list your towns and choose a few modifiers. You get every sensible keyword, a priority tag for each, a plan for which page targets which keyword, and title and meta description drafts you can edit. Download it all as a CSV. Nothing you type leaves your browser.
1. Your business
2. Services you offer
3. Your towns
Which towns get their own page?
Tick your main towns. The other towns are still listed in the matrix and point to your service pages.
4. Modifiers
Words people add to a search. Only tick "licensed and insured", "24 hour" or "free estimate" if they are true for your business: the drafts will use them.
Your keyword plan
Keywords
0
High
0
Medium
0
Low
0
Pages
0
Priority comes from simple intent rules, not search volume. We do not show volumes: put the keywords into a keyword tool to check them. Plan only, not a ranking promise.
Keyword matrix
Service × town × modifier. Each keyword has one target page, so your pages do not compete with each other.
| Keyword | Priority | Target page | Why |
|---|
Page plan with title and meta drafts
One service page per service, one town page per main town, and your home page. Edit any draft: the character count updates as you type. Aim for 50 to 60 characters in a title and 140 to 160 in a meta description.
How the priority tags work
Each keyword gets points. No search volume is used.
- Service: 2 points for core paid work (tree removal, trimming, stump grinding, emergency, storm cleanup, crane removal), 1 point for pruning, stump removal, land and lot clearing and arborist, 0 for plant health care and firewood.
- Modifier: 2 points for "near me", "emergency" and "24 hour" (ready to hire now), 1 point for no modifier and "free estimate", 0 for "cost" and "licensed and insured" (still comparing).
- Town: 1 point for your home town or a main town, 0 for other towns. "Near me" keywords have no town.
- Tag: 4 or more points = High, 3 = Medium, 2 or less = Low.
- Left out: mixes that make little sense, like "emergency stump grinding" or "licensed and insured firewood".
How keywords are given a page
- "Tree service" plus your home town goes to the home page.
- A service plus your home town, a service plus "near me", and a service plus a smaller town go to that service page. List the smaller towns on it.
- Anything with a main town goes to that town page.
- "Tree service" plus a smaller town goes to the home page's service area list.
What is keyword cannibalization?
Keyword cannibalization is when two or more of your own pages try to rank for the same search. For example, your tree removal page and your Dayton page both use "tree removal Dayton" in the title. Google has to guess which one to show. It may swap between them, or show neither one high up, so both pages do worse than one clear page would. The fix is simple: give every keyword one owner page, as the Target page column above does. Put that keyword in the owner page's title, heading and text. On the other pages, link to the owner page instead of chasing the same words.
Questions about local keywords
What is a local keyword for a tree service?
It is what a homeowner types when they want tree work near them, like "tree removal springfield" or "stump grinding cost dayton". Most have a service, a place and sometimes a modifier. This planner builds every sensible mix of the services, towns and modifiers you pick.
Why does this tool not show search volume?
We do not have real search numbers for your towns, and we will not make them up. The priority tags come from simple rules about intent, not volume. To see volume, put the keywords from the CSV into a keyword tool. Google Keyword Planner inside a free Google Ads account shows rough ranges.
How do I check which keywords really bring visitors?
Connect your site to Google Search Console. It is free. After a few weeks it shows the searches your pages appeared for, how often, and how many people clicked. That is the best data you will get for small towns.
Which towns should get their own page?
Start with the towns where you already do the most jobs, or want to, and that are big enough that people search them by name. Three to five town pages is a sensible start for a small crew. Add more once the first ones have real content and are getting found.
Should every town in my service area get a page?
No. A page for every small town with the same text and a new town name is thin content. It is better to list smaller towns on your home page or service pages and write real town pages only for your main towns: local trees, common jobs, permit notes and photos from that area.
Do I need to write "near me" on my website?
No. People type "near me", but Google uses where the searcher is. You do not need to repeat "near me" in your text. A complete Google Business Profile, clear service pages and your towns named on the site help much more.
Why is my home town not given a town page?
Your home page and service pages already target your home town. A separate home town page would chase the same searches as those pages. That is cannibalization. So the planner sends home town keywords to the home page and service pages.
How long should a title tag be?
Aim for about 50 to 60 characters. Google cuts titles by pixel width, so a title with many wide letters can be cut sooner. Put the service and town first and your business name last.
How long should a meta description be?
Aim for about 140 to 160 characters. Google may cut a longer one or write its own from your page. A good one says what you do, where, and what to do next, like call or book.
Can I write "licensed and insured" or "24 hour" in my titles?
Only if it is true. Do not claim 24 hour service unless someone really answers at night, and check what licenses your state and town require. This is a short explanation, not legal advice. The drafts only use these words if you tick those modifiers.
Is anything I type sent to Lirevon?
No. Everything runs in your browser. Your choices are kept only in this browser on this device so the form is filled in next time. The CSV is built on your device too.
Learn more: local SEO, long-tail keyword and service area in plain words. See tree care by state for local topics, Lirevon for companies without a website, and the Local Dominance offer.
Found in search. Then booked.
Rank for your towns. Then catch every call.
Lirevon builds fast tree service websites, tunes your Google Business Profile and sets up missed-call text-back and follow-ups, so the searches you win turn into booked jobs.