Google Business Profile builder

From the services, towns and years you enter, it drafts a services list with one-line descriptions, a business description under 750 characters, 10 question-and-answer drafts, a weekly post plan for 8 weeks and category ideas. Every block has a copy button.

Read and edit them first. Every line must be true for your business. Remove anything you do not offer, and fill in each part in square brackets with your own answer.

Google allows up to 750 characters. The counter under the description turns red when you go over. Google also asks that the description has no links, no phone numbers and no special offers.

Most tree companies use Tree service as the primary category. If you prune or care for trees, look for a related arborist category in the same box. Google changes category names, so type the word into the category box in your profile and pick from what Google shows.

Google has changed that feature over time and it may not show on every profile. Use the Q&A drafts on your website FAQ page, in your posts or as saved replies for texts and calls.

Once a week is a steady pace most owners can keep. The 8-week plan gives a topic, a photo idea and a button for each week. Use real photos from your own jobs, not stock photos.

Add the towns you really serve. Google lets service-area businesses list areas they serve. Listing towns you never visit does not help customers and can lead to calls you cannot take.

Your choices are remembered in this browser on this device only, so you can come back and edit. Nothing is sent to Lirevon.

No. A profile can exist without a website. A site still helps, because customers and Google can check your services and towns there. Keep the facts the same on both.

Use the ideas, but write the website copy in your own words. Google profile text is short. A page can explain more. Make sure services, towns and years in business match everywhere.