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Starting a tree service company
Starting a tree company takes skill, the right insurance and a clear plan for your first customers. Many owners start as climbers or crew leaders and then learn the business side as they go.
The guides here cover the first steps: training and certification, insurance, setting up your service area, your first estimates, your first hire and a simple marketing plan.
The tools help you work out your break-even point, plan your area and send a professional estimate from day one.
7 guides and 4 free tools in this topic.
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A simple path through this topic
Read these in order. Each step takes a few minutes.
- 1 Starting a tree service The first steps, from training to your first customers.
- 2 Insurance for tree services Get covered before your first job.
- 3 Break-even calculator Know how much you must sell each month.
- 4 Service area planner Pick the towns you will serve.
- 5 A 12-month marketing plan A simple plan for your first year.
Guides
- Guide Starting a tree service The first steps, from training and insurance to your first customers. Read it →
- Guide Insurance for tree services The main kinds of cover and what to ask your agent. Read it →
- Guide Hiring and crews Your first hires and how to keep good people. Read it →
- Resource Arborist certifications The main certifications and what each one shows. Read it →
- Resource Tree care associations Industry groups for training, safety and networking. Read it →
- Article A 12-month marketing plan A month-by-month plan for a small tree company. Read it →
- Article Your first office help Owner, spouse, answering service, text-back or assistant? Read it →
Free tools
They run in your browser. Nothing you type is sent anywhere. Results are estimates from your own numbers.
- Free tool Break-even calculator Find the monthly sales that cover your costs. Open the tool →
- Free tool Service area planner Decide where to work and how far to travel. Open the tool →
- Free tool Estimate template A clear written estimate from your first job. Open the tool →
- Free tool Insurance certificate checklist What to have ready when customers ask for proof. Open the tool →
Questions about starting out
What do I need to start a tree service?
You need tree skills and safety training, the right insurance, basic equipment, a business setup with any local licenses, and a way for customers to find you. Many owners start small with a truck, saws, a chipper or rented gear and grow from there. Our starting a tree service guide walks through the steps.
Do I need insurance before my first job?
Yes. Tree work can damage property and injure people, and one claim can end a small business. Many customers and almost all commercial clients ask for proof of insurance. Talk to a licensed agent who knows tree work about general liability, auto and workers' comp. Short explanation, not insurance advice.
Should I buy equipment or rent at first?
Many new owners rent bigger items like stump grinders and lifts until they use them often enough to justify buying. Buying too much early can strain your cash. Our equipment buy vs rent tool compares the cost with your own numbers.
How do I get my first customers?
Set up a complete Google Business Profile, tell everyone you know, leave door hangers around your jobs, and ask every happy customer for a review and a referral. Answer every call and reply fast. A simple website helps people trust a new company.
How do I set my first prices?
Start with your costs, not a guess. Work out what a day of your crew and gear costs, add disposal, fuel and travel, then add profit. Check your numbers with our crew day rate calculator and break-even calculator. Raise prices as you learn your real costs.
Do I need to be a certified arborist to start?
In most places, no, but certification shows customers and commercial clients that you have training. Some cities or job types need an arborist. Safety training matters in every case. See our arborist certifications page for the main options.
How big should my service area be?
Start with the towns you can reach quickly and know well. Long drives eat into profit, especially on small jobs. Pick an area with enough homes and trees for steady work, then grow. Our service area planner helps you choose.
When should I hire my first worker?
Many owners hire when they are turning down work or working unsafely alone. Tree work is safer with at least two people. Count the full cost, including payroll taxes, workers' comp and gear. Our hiring cost calculator and hiring guide help you decide.
Should I set up an LLC?
Many small business owners use an LLC or another business type to separate business and personal matters, but the right choice depends on your state, taxes and plans. Talk to an accountant or lawyer before you choose. Short explanation, not legal or tax advice.
Can Lirevon help a new tree company?
Yes. We set up a fast website, a Google Business Profile tune-up, missed-call text-back, booking and review requests, so a new company looks professional and catches every call. We are new too, with first case studies in December 2026. See our pricing page or get a free audit.
Other topics
- Marketing
- Leads and sales
- Pricing and estimating
- Reviews and reputation
- Operations and crews
- Money and cash flow
- Storms
- Tech and AI
- Rules and compliance
- All topics
See what we set up on the services page and the plans on the pricing page.
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