Glossary term
What is Average job value?
Short answer
Average job value is the typical amount a tree service earns from one completed job, found by dividing total job revenue by the number of jobs done.
Average job value, explained for tree service owners
Average job value turns lead counts into money. If you know what a typical removal, trim or stump job brings in, you can see what one missed call or one lost lead really costs. Use your own numbers from invoices, not a guess, and keep large storm or crane jobs separate from small trims so one big job does not hide the real picture. Once you know it, you can decide how much it is worth spending to win a lead, and how much a faster reply or an extra review could be worth over a year.
Related terms
- Lead
Lead is a person or household that has shown interest in a business's service, for example by calling, texting or filling in a form, but…
- Cost per lead
Cost per lead is the amount a business spends on marketing to get one new lead, found by dividing total marketing spend by the number of…
- Customer lifetime value
Customer lifetime value is the total profit a business expects to earn from one customer over the whole relationship, including repeat…
- Estimate
Estimate is the price quote a tree service gives a customer for a job, often after looking at the trees on site, before the customer…
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