Glossary term
What is Estimate?
Short answer
Estimate is the price quote a tree service gives a customer for a job, often after looking at the trees on site, before the customer agrees to the work.
Estimate, explained for tree service owners
In tree service, the estimate is the step between a lead and a booked job. It is usually a visit or a photo review where you look at the trees, access and risks, then give a price. Customers often ask several companies for estimates, so speed and clarity matter. Replying quickly, offering a simple way to book the visit, and sending a clear written quote all help. Track how many estimates you give and how many turn into jobs, because that gap is where much of your lost revenue hides.
Related terms
- Lead
Lead is a person or household that has shown interest in a business's service, for example by calling, texting or filling in a form, but…
- AI receptionist
AI receptionist is software that answers calls or texts for a business, gives basic information, and takes messages or offers a time to…
- Booking link
Booking link is a web address that lets a customer pick a time for an estimate or job online, without calling. It can be sent by text or…
- Booking rate
Booking rate is the share of leads or calls that end with a booked estimate or job, found by dividing bookings by total leads in the…
- call to action (CTA)
A call to action is the button or line that tells a visitor exactly what to do next, such as Call now or Get a free estimate.
- Canopy
Canopy is the layer of branches and leaves formed by the crowns of a tree or of many trees together.
- Click-through rate
Click-through rate is the percentage of people who see an ad, listing or link and click it, found by dividing clicks by impressions and…
- Conversion rate
Conversion rate is the share of visitors who take a wanted action, such as calling, texting or booking, out of all the people who saw…
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