Glossary term
What is Lead?
Short answer
Lead is a person or household that has shown interest in a business's service, for example by calling, texting or filling in a form, but has not yet booked or paid.
Lead, explained for tree service owners
A lead is the start of every tree service job. It might be a phone call about a dead oak, a text, a form on your website or a message on social media. A lead is not a customer yet, and many are lost because no one replies in time. Keep track of where each lead came from, how fast you responded, and whether it became a job. That record shows which marketing works and where you lose people. Treat every lead as a real person with a problem.
Related terms
- Average job value
Average job value is the typical amount a tree service earns from one completed job, found by dividing total job revenue by the number…
- Booking rate
Booking rate is the share of leads or calls that end with a booked estimate or job, found by dividing bookings by total leads in the…
- call to action (CTA)
A call to action is the button or line that tells a visitor exactly what to do next, such as Call now or Get a free estimate.
- Call tracking
Call tracking is a system that records each phone call to a business and shows where it came from, such as a specific ad, listing or…
- Chlorosis
Chlorosis is the yellowing of leaves caused by too little chlorophyll, often from a nutrient or soil problem.
- Click-to-call
Click-to-call is a button or link on a website or online listing that starts a phone call with one tap, so a mobile visitor does not…
- Close rate
Close rate is the percentage of estimates or quotes that turn into booked jobs, found by dividing the number of jobs won by the number…
- Cost per lead
Cost per lead is the amount a business spends on marketing to get one new lead, found by dividing total marketing spend by the number of…
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