Glossary term
What is Google Local Services Ads?
Short answer
Google Local Services Ads are paid listings shown at the top of Google search results for some home-service businesses, where the business typically pays per lead instead of per click.
Google Local Services Ads, explained for tree service owners
Google Local Services Ads place a business at the top of local search results, with its reviews and a call button. Availability depends on your trade and area, and businesses usually must pass checks before they can run them. The pricing is normally per lead, which differs from ads where you pay for every click. For a tree service, the ads can bring in calls quickly, but each call still has to be answered and followed up. Paying for leads you then miss is wasteful, so answer rate and speed matter just as much.
Related terms
- Answer rate
Answer rate is the share of incoming calls to a business that a real person picks up, out of all the calls that come in during a set period.
- Lead
Lead is a person or household that has shown interest in a business's service, for example by calling, texting or filling in a form, but…
- search intent
Search intent is the reason behind a search, such as wanting to learn, compare, find a nearby business or hire someone right now.
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