How do I track where my tree service leads come from?

You cannot improve what you do not measure. The good news is that tracking can be simple.

Start with a question. When a customer calls or texts, ask how they heard of you, then record the answer. Use a list of fixed choices such as Google search, Google Maps, referral, truck sign, door hanger and repeat customer. Fixed choices make counting easy.

Keep one place for the notes. A shared spreadsheet or your lead inbox is enough. The key is that every lead gets a line, with a date and source.

For ads and your website, use tools to separate sources. A different tracking phone number for each major channel shows which one rings the phone. Online forms can include a hidden source field.

Be honest about limits. People forget where they saw you. Some will say Google when a neighbor told them. Use the numbers as a guide, not as proof.

Follow each lead to the end: estimate given, job won, and job value. Cost per lead is useful, but cost per signed job is better.

Once a month, look at the table. Move effort and money toward the sources that bring jobs, and cut the ones that do not. Our tools let you try this with your own numbers.