Glossary term
What is anchor text?
Short answer
Anchor text is the clickable words in a link, and it gives search engines a hint about what the linked page is about.
anchor text, explained for tree service owners
Look at a link on a web page: the words you click are the anchor text. Clear anchor text such as stump grinding services tells people and search engines what to expect. Vague text like click here tells them nothing. On your own website, use short, natural phrases when you link between pages, for example linking the words tree removal pricing to your pricing page. Do not repeat the exact same phrase everywhere, because it looks forced. When other sites link to you, you cannot control the words, and that is fine. Write for people first and the links will help search engines as a bonus.
Related terms
- Stump grinding
Stump grinding is a service that uses a machine to grind a tree stump below ground level, leaving wood chips and a flat area that can be…
- internal link
An internal link is a link from one page of your website to another page on the same site.
- Arborist
Arborist is a trained tree care professional who plans and performs work on trees, including pruning, removal, tree health care and…
- Booking link
Booking link is a web address that lets a customer pick a time for an estimate or job online, without calling. It can be sent by text or…
- bounce rate
Bounce rate is the share of visits where a person lands on one page and leaves without doing anything else.
- canonical URL
A canonical URL is the main web address you tell search engines to treat as the official version of a page.
- Certified arborist
Certified arborist is a tree care professional who has passed an exam and holds a credential from the ISA, the International Society of…
- Click-to-call
Click-to-call is a button or link on a website or online listing that starts a phone call with one tap, so a mobile visitor does not…
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