Glossary term
What is Click-to-call?
Short answer
Click-to-call is a button or link on a website or online listing that starts a phone call with one tap, so a mobile visitor does not have to type or copy the number.
Click-to-call, explained for tree service owners
Most people looking for a tree service search on a phone, often with a tree already down or leaning. A click-to-call button lets them reach you in one tap instead of copying a number. It should be easy to see at the top of every page and on your Google Business Profile. It is a small change, but it removes a step at the moment a customer is ready to talk. Make sure the number rings somewhere it will be answered, or the tap will only lead to a missed call.
Related terms
- Google Business Profile
Google Business Profile is the free listing that shows a business's name, phone number, hours, photos and reviews on Google search…
- Lead
Lead is a person or household that has shown interest in a business's service, for example by calling, texting or filling in a form, but…
- Conversion rate
Conversion rate is the share of visitors who take a wanted action, such as calling, texting or booking, out of all the people who saw…
- anchor text
Anchor text is the clickable words in a link, and it gives search engines a hint about what the linked page is about.
- Arborist
Arborist is a trained tree care professional who plans and performs work on trees, including pruning, removal, tree health care and…
- Booking link
Booking link is a web address that lets a customer pick a time for an estimate or job online, without calling. It can be sent by text or…
- bounce rate
Bounce rate is the share of visits where a person lands on one page and leaves without doing anything else.
- canonical URL
A canonical URL is the main web address you tell search engines to treat as the official version of a page.
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