Glossary term
What is bounce rate?
Short answer
Bounce rate is the share of visits where a person lands on one page and leaves without doing anything else.
bounce rate, explained for tree service owners
A bounce means someone came to one page and left. High bounce rates are not always bad. If a visitor lands on your page, finds your phone number and calls, that may count as a bounce, yet it is a win. It becomes a problem when people leave because the page is slow, confusing or not what they searched for. Look at bounce rate together with calls and form fills, not alone. Compare pages: if one service page loses visitors much faster than the others, check its speed, headline and call to action. Use it as a hint about where to look, not as a grade.
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- Core Web Vitals
Core Web Vitals are three measurements Google uses to judge how fast, stable and responsive a page feels to a real visitor.
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