Glossary term
What is Booking rate?
Short answer
Booking rate is the share of leads or calls that end with a booked estimate or job, found by dividing bookings by total leads in the same period.
Booking rate, explained for tree service owners
Booking rate tells you how many people who reach out actually schedule an estimate or job. It sits between lead and close rate, because a caller might ask for a price but never pick a time. To find it, divide the number of bookings by the number of leads over the same week or month. If your booking rate is low, the cause may be slow replies, no easy way to book, or unclear pricing on your site. Track it by lead source so you can see which channels bring people who are ready to schedule.
Related terms
- Close rate
Close rate is the percentage of estimates or quotes that turn into booked jobs, found by dividing the number of jobs won by the number…
- Estimate
Estimate is the price quote a tree service gives a customer for a job, often after looking at the trees on site, before the customer…
- Lead
Lead is a person or household that has shown interest in a business's service, for example by calling, texting or filling in a form, but…
- Lead source
Lead source is the place where a lead first came from, such as a Google search, a referral, a paid ad, a yard sign or a website form.
- Answer rate
Answer rate is the share of incoming calls to a business that a real person picks up, out of all the calls that come in during a set period.
- Follow-up sequence
Follow-up sequence is a planned series of messages sent to a lead over several days or weeks, such as texts or emails, to keep the…
- Reactivation campaign
Reactivation campaign is a set of messages sent to past customers or old leads to invite them back for a new job, a trim or a seasonal…
- Response time
Response time is the average delay before a business answers any customer contact, such as a call, text, email or web form, measured…
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