Glossary term
What is Conversion rate?
Short answer
Conversion rate is the share of visitors who take a wanted action, such as calling, texting or booking, out of all the people who saw the page or ad.
Conversion rate, explained for tree service owners
Conversion rate measures how well a page, ad or listing turns visitors into people who take the next step. For a tree service, that step might be a phone call, a text or a booked estimate. Divide the number of people who acted by the number of visitors in the same period, then multiply by 100. If many people visit your website but few call, the problem might be a hidden phone number, a long form or unclear prices. Small fixes, such as a click-to-call button and a short contact form, can raise conversion without spending more on ads. Check the number each month to see whether your changes help.
Related terms
- Click-to-call
Click-to-call is a button or link on a website or online listing that starts a phone call with one tap, so a mobile visitor does not…
- Estimate
Estimate is the price quote a tree service gives a customer for a job, often after looking at the trees on site, before the customer…
- anchor text
Anchor text is the clickable words in a link, and it gives search engines a hint about what the linked page is about.
- Arborist
Arborist is a trained tree care professional who plans and performs work on trees, including pruning, removal, tree health care and…
- Booking link
Booking link is a web address that lets a customer pick a time for an estimate or job online, without calling. It can be sent by text or…
- bounce rate
Bounce rate is the share of visits where a person lands on one page and leaves without doing anything else.
- canonical URL
A canonical URL is the main web address you tell search engines to treat as the official version of a page.
- Certified arborist
Certified arborist is a tree care professional who has passed an exam and holds a credential from the ISA, the International Society of…
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