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Glossary term

What is Core Web Vitals?

Short answer

Core Web Vitals are three measurements Google uses to judge how fast, stable and responsive a page feels to a real visitor.

Core Web Vitals, explained for tree service owners

Core Web Vitals look at how quickly the main part of a page appears, how quickly it reacts when you tap, and whether things jump around while loading. You have seen the last one: you go to tap a button and the page shifts, so you hit the wrong thing. For a tree service site, the usual causes are huge photos, too many add-on scripts and slow hosting. Google Search Console has a report that shows whether your pages pass or need work. These are only one part of how Google ranks pages, and great content still matters most. Still, passing makes your site nicer to use on a phone.

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Related terms

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  • bounce rate

    Bounce rate is the share of visits where a person lands on one page and leaves without doing anything else.

  • canonical URL

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  • Click-to-call

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