Glossary term
What is page speed?
Short answer
Page speed is how fast a web page loads and becomes usable, and slow pages lose visitors before they ever call.
page speed, explained for tree service owners
Many tree service customers search from a phone, often outside, on a weak signal. If your page takes too long, they hit back and call the next company. Page speed depends on image size, the code used and the hosting. Easy wins are shrinking big job photos, avoiding heavy videos that play on their own, and using a simple, lean design. Google can measure speed with a free tool called PageSpeed Insights, which gives clear tips. Speed is a small ranking factor, but its real value is keeping visitors long enough to read and call. A fast site feels professional and trustworthy.
Related terms
- anchor text
Anchor text is the clickable words in a link, and it gives search engines a hint about what the linked page is about.
- Arborist
Arborist is a trained tree care professional who plans and performs work on trees, including pruning, removal, tree health care and…
- Booking link
Booking link is a web address that lets a customer pick a time for an estimate or job online, without calling. It can be sent by text or…
- bounce rate
Bounce rate is the share of visits where a person lands on one page and leaves without doing anything else.
- canonical URL
A canonical URL is the main web address you tell search engines to treat as the official version of a page.
- Certified arborist
Certified arborist is a tree care professional who has passed an exam and holds a credential from the ISA, the International Society of…
- Click-to-call
Click-to-call is a button or link on a website or online listing that starts a phone call with one tap, so a mobile visitor does not…
- Conversion rate
Conversion rate is the share of visitors who take a wanted action, such as calling, texting or booking, out of all the people who saw…
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