Glossary term
What is LocalBusiness schema?
Short answer
LocalBusiness schema is structured data that tells search engines your business name, phone, service area, hours and type in a standard format.
LocalBusiness schema, explained for tree service owners
LocalBusiness schema is a set of labels you add to your website to describe your company. For a tree service it can include your business name, phone number, website, opening hours, the cities you serve and the kind of work you do. Keep it matching your Google Business Profile, so the details agree exactly. If you work from a home base and serve customers at their property, list service areas, not a fake storefront. Never add an address you do not have or reviews you did not earn, because that can get a page ignored. Done well, this schema removes doubt about who you are and where you work.
Related terms
- Google Business Profile
Google Business Profile is the free listing that shows a business's name, phone number, hours, photos and reviews on Google search…
- Service area
Service area is the set of towns, counties or zip codes where a tree service is willing and able to work, usually listed on a website or…
- structured data
Structured data is extra code on a web page that tells search engines and AI tools exactly what the page is about, such as your…
- knowledge panel
A knowledge panel is the information box Google shows on the side or top of results about a business, person or place.
- Local citation
Local citation is a mention of a business's name, address and phone number on another website, such as a directory, a map listing or a…
- Map pack
Map pack is the short list of local business listings, shown with a map, that Google often places near the top of search results for…
- NAP consistency
NAP consistency is keeping a business's name, address and phone number exactly the same across every website and listing that mentions it.
- search impressions
Search impressions are the number of times your page or listing appeared in search results, whether or not anyone clicked.
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