Glossary term
What is Local citation?
Short answer
Local citation is a mention of a business's name, address and phone number on another website, such as a directory, a map listing or a review site.
Local citation, explained for tree service owners
A local citation is any online listing that mentions your business name, address and phone number, such as a business directory, a map listing or a local association page. Search engines use these mentions to check that a business is real and where it operates. For a tree service, citations help you show up for searches in the towns you serve. Start with the main directories that matter in your area, claim your listings, and fix any old phone numbers or addresses. Do not buy lists of fake or low-quality directories, because they can hurt more than they help.
Related terms
- Google Business Profile
Google Business Profile is the free listing that shows a business's name, phone number, hours, photos and reviews on Google search…
- knowledge panel
A knowledge panel is the information box Google shows on the side or top of results about a business, person or place.
- LocalBusiness schema
LocalBusiness schema is structured data that tells search engines your business name, phone, service area, hours and type in a standard…
- Map pack
Map pack is the short list of local business listings, shown with a map, that Google often places near the top of search results for…
- NAP consistency
NAP consistency is keeping a business's name, address and phone number exactly the same across every website and listing that mentions it.
- search impressions
Search impressions are the number of times your page or listing appeared in search results, whether or not anyone clicked.
- Service area
Service area is the set of towns, counties or zip codes where a tree service is willing and able to work, usually listed on a website or…
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