Glossary term
What is Schema markup?
Short answer
Schema markup is hidden code on a web page that labels its content, such as the business name, services and reviews, so search engines can read it more clearly.
Schema markup, explained for tree service owners
Schema markup is extra code in a web page that tells search engines what the content means. For a tree service, it can label your business name, phone number, service area, services offered and reviews. Search engines use it to understand your pages, and it can help them show your details in results. It does not guarantee a higher ranking, and it only helps when the information is accurate and also visible to visitors. Describe only what you really do, and never mark up fake reviews or ratings.
Related terms
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- Service area
Service area is the set of towns, counties or zip codes where a tree service is willing and able to work, usually listed on a website or…
- JSON-LD
JSON-LD is the most common format for adding structured data to a web page, written as a small block of code that visitors never see.
- anchor text
Anchor text is the clickable words in a link, and it gives search engines a hint about what the linked page is about.
- Arborist
Arborist is a trained tree care professional who plans and performs work on trees, including pruning, removal, tree health care and…
- Booking link
Booking link is a web address that lets a customer pick a time for an estimate or job online, without calling. It can be sent by text or…
- bounce rate
Bounce rate is the share of visits where a person lands on one page and leaves without doing anything else.
- canonical URL
A canonical URL is the main web address you tell search engines to treat as the official version of a page.
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