Glossary term
What is JSON-LD?
Short answer
JSON-LD is the most common format for adding structured data to a web page, written as a small block of code that visitors never see.
JSON-LD, explained for tree service owners
JSON-LD stands for JavaScript Object Notation for Linked Data. In plain terms, it is a tidy block of labels placed in the page code. Each label has a name and a value, like name: Your Company Name and telephone: your own number. Google recommends this format for schema markup because it sits in one place and does not mix with the visible text. A tree service site might carry one block for the business, one for the FAQ and one for the breadcrumb trail. If a block has a typo, search engines may ignore it, so it is worth testing. A good web builder adds it for you, and you only check that the details are true.
Related terms
- Markup
Markup is the amount added to a job's direct cost to set its selling price, usually shown as a percentage of cost, such as 40 percent…
- Schema markup
Schema markup is hidden code on a web page that labels its content, such as the business name, services and reviews, so search engines…
- structured data
Structured data is extra code on a web page that tells search engines and AI tools exactly what the page is about, such as your…
- anchor text
Anchor text is the clickable words in a link, and it gives search engines a hint about what the linked page is about.
- Arborist
Arborist is a trained tree care professional who plans and performs work on trees, including pruning, removal, tree health care and…
- Booking link
Booking link is a web address that lets a customer pick a time for an estimate or job online, without calling. It can be sent by text or…
- bounce rate
Bounce rate is the share of visits where a person lands on one page and leaves without doing anything else.
- canonical URL
A canonical URL is the main web address you tell search engines to treat as the official version of a page.
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