Glossary term
What is landing page?
Short answer
A landing page is a web page built for one goal, such as getting a visitor to request a quote, and it is where ad or search clicks arrive.
landing page, explained for tree service owners
A landing page has one job. For a tree service, it might be a page for emergency tree removal with a big call button, a short form, a few honest trust points like insurance and licenses, and nothing else to distract. Sending ad clicks to a busy home page wastes money, because people have to hunt for what they came for. A good landing page repeats the words from the ad, loads fast on a phone and makes the next step obvious. You can build one for each main service and town you want to win. Test one change at a time, such as the headline or button text.
Related terms
- anchor text
Anchor text is the clickable words in a link, and it gives search engines a hint about what the linked page is about.
- Arborist
Arborist is a trained tree care professional who plans and performs work on trees, including pruning, removal, tree health care and…
- Booking link
Booking link is a web address that lets a customer pick a time for an estimate or job online, without calling. It can be sent by text or…
- bounce rate
Bounce rate is the share of visits where a person lands on one page and leaves without doing anything else.
- canonical URL
A canonical URL is the main web address you tell search engines to treat as the official version of a page.
- Certified arborist
Certified arborist is a tree care professional who has passed an exam and holds a credential from the ISA, the International Society of…
- Click-to-call
Click-to-call is a button or link on a website or online listing that starts a phone call with one tap, so a mobile visitor does not…
- Conversion rate
Conversion rate is the share of visitors who take a wanted action, such as calling, texting or booking, out of all the people who saw…
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