Glossary term
What is meta description?
Short answer
A meta description is the short summary under a page title in search results, written to help people decide to click.
meta description, explained for tree service owners
The meta description is a line or two in the page code that often appears under your headline in Google. It is not a direct ranking factor, but a clear one can bring more clicks. Aim for roughly 140 to 155 characters so it is not cut off. Say what the page offers, who it is for and what to do next. For example: tree removal in your town, written estimates, call today. Use only claims that are true for your business. Google sometimes rewrites it to match the search, which is normal. Give each page its own description instead of copying one.
Related terms
- anchor text
Anchor text is the clickable words in a link, and it gives search engines a hint about what the linked page is about.
- Arborist
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- Booking link
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- bounce rate
Bounce rate is the share of visits where a person lands on one page and leaves without doing anything else.
- canonical URL
A canonical URL is the main web address you tell search engines to treat as the official version of a page.
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- Click-to-call
Click-to-call is a button or link on a website or online listing that starts a phone call with one tap, so a mobile visitor does not…
- Conversion rate
Conversion rate is the share of visitors who take a wanted action, such as calling, texting or booking, out of all the people who saw…
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